From the Coding Horror Blog
Are you familar with happy talk?
If you're not sure whether something is happy talk, there's one sure-fire test: if you listen very closely while you're reading it, you can actually hear a tiny voice in the back of your head saying "Blah blah blah blah blah...."
A lot of happy talk is the kind of self-congratulatory promo
If It Looks Corporate, Change It